May 18 - Dunkin' collabs on DTC home paint | Walgreens' media network adds TV, first-party data play

Walgreens adds advanced TV, first-party data play to retail media network; Chief creative officer role proliferates inside brands. Are agencies losing out?; Diageo bets on data-driven partnerships with new Collaboration Center; L'Oréal shifts from product to content marketing with pro-focused series View online | Signup | Forward

Daily Dive May​ 18,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Improve Efficiency with Modern Tech Martech should not only improve performance, but enable efficiency. Discover how a CDP accelerates transformation in this eBrief from BlueConic. Get your copy.   Dunkin' brings signature hues to home decor via DTC paint brand Backdrop Amid a home remodeling boom, the QSR is introducing its first paint collection with the help of a startup favored by millennials. Walgreens adds advanced TV, first-party data play to retail media network The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions. Chief creative officer role proliferates inside brands. Are agencies losing out? Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider. Sponsored Content by FedEx Office 3 tips for printing your marketing materials easier, faster and without stress Ideas to get your printed materials out the door and in front of your customers. Diageo bets on data-driven partnerships with new Collaboration Center The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources. L'Oréal shifts from product to content marketing with pro-focused series To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing. Opinion How can marketers approach multichannel now? Marketers should look to build a model that goes beyond medium and message to match the reality digital has created, writes Goodway Group's Jay Friedman. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline The evolution of stores in 2021 Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx View all resources What We're Reading Ad Age What the AT&T, Discovery deal means for advertisers Variety Amazon Said to Make $9 Billion Offer for MGM The Wall Street Journal VideoAmp Taps Former Trade Desk Finance Chief, Raises $75 Million Bloomberg Walmart Raises Forecast on Desire to 'Get Out and Shop' Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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