May 21 - How HP leans on TikTok's brand safety tools | Merrell ads expand definition of hiking

Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel; McDonald's plans to more than double spending on 'diverse-owned' media partners; Google boosts e-commerce push with new tech, Shopify partnership View online | Signup | Forward

Daily Dive May​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Improve Efficiency with Modern Tech Martech should not only improve performance, but enable efficiency. Discover how a CDP accelerates transformation in this eBrief from BlueConic. Get your copy.   How brands like HP make strides on TikTok thanks to its bespoke brand safety solution Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America. Column Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers. Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign on rewarding acts of authenticity. Sponsored Content by Ziflow Reduce chaos in content review and approval Learn how to raise review efficiency and make feedback effortless across teams. Download the guide. UPDATED McDonald's plans to more than double spending on 'diverse-owned' media partners Fresh DEI commitments arrived the same day that Allen Media Group sued McDonald's for $10 billion in damages related to alleged racial stereotyping and refusals to contract. Google boosts e-commerce push with new tech, Shopify partnership New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline The evolution of stores in 2021 Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx View all resources What We're Reading Adweek What Now for Xandr? MediaPost Apple Touts App Privacy in New Ad Campaign The Verge Google is opening its first physical retail store this summer in NYC Variety Snap Unveils Its First Augmented-Reality Smart Glasses Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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