May 13 - P&G, GLAAD help refine LGBTQ ads | Podcast ad revenue to exceed $2B by 2023

Podcast ad revenue to exceed $2B by 2023, IAB forecasts; Celebrities bring sizzle to new virtual restaurant brands from Nextbite; Yum ramps up transformation with new tech deals. How will they impact marketing?; Inside BBDO's plan to boost underrepresented creators in ad world View online | Signup | Forward

Daily Dive May​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all. Podcast ad revenue to exceed $2B by 2023, IAB forecasts Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year. Celebrities bring sizzle to new virtual restaurant brands from Nextbite The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa. Sponsored Content by ScanmarQED How to build an in-house marketing mix modeling capability Take your marketing mix modeling in-house with this case study. Download now. Deep Dive Yum ramps up transformation with new tech deals. How will they impact marketing? Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest. Inside BBDO's plan to boost underrepresented creators in ad world With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities. Read more news From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources What We're Reading Ad Age Outgoing General Mills global CMO Ivan Pollard on why he left, and what's next for him and the food giant Bloomberg Twitter Picks Up Acquisition Pace, Driven by New Product Push The Verge ‘Misogynistic’ Apple hire is out hours after employees call for investigation Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip