May 26 - Pepsi takes on Coke for burger throne | McDonald’s pushes BTS collab with in-app content

McDonald's hypes BTS menu collab with in-app content, merch drop; Celeb-backed agencies are ready for their close-ups; Study: 71% of consumers tire of empty promises, spurring 'age of cynicism'; Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer View online | Signup | Forward

Daily Dive May​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top privacy concerns senior marketers are facing today with AppsFlyer's commissioned IDC Report. Download Now   Pepsi says it's better with burgers in shot across Coke's bow A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda. McDonald's hypes BTS menu collab with in-app content, merch drop Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app. Deep Dive Celeb-backed agencies are ready for their close-ups Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects. Sponsored Content by Cheetah Digital Stop wasting time and money on social media Seventy-nine percent of consumers would rather brands invest in loyalty programs than social advertising. See more consumer insights. Get the report. Study: 71% of consumers tire of empty promises, spurring 'age of cynicism' Consumers trust brands less, yet still have high expectations for them to deliver on purpose, Havas' latest Meaningful Brands study finds. Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far. Read more news Featured Resources FROM: Holler Conversational Media Enables Brands to Connect with Consumers [Report] Brands are leveraging Conversational Media to reach people in messaging [Report] A renewed consumer holiday spirit means opportunity for brands this Thanksgiving [Guide] How brands are reinventing digital advertising using Conversational Media From Our Library Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle View all resources What We're Reading CNBC Amazon to buy MGM Studios for $8.45 billion Adweek Agencies Plot Their Return to the Office With ‘Best of Both Worlds’ Approach Vox The influencers are burned out, too Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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