May 10 - Miller shoots seltzer into space | IPG commits to Black-owned media

IPG pledges to spend 5% on Black-owned media by 2023; Ram dials up musical branding with Foo Fighters partnership; Molson Coors promotes 'organic but chill' competitor to Michelob Ultra; Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen View online | Signup | Forward

Daily Dive May​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   Miller sends up hard seltzer craze with livestreamed rocket launch The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer." IPG pledges to spend 5% on Black-owned media by 2023 A new commitment comes two months after the agency hosted the first Equity Upfront to showcase Black-focused media outlets. Ram dials up musical branding with Foo Fighters partnership The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars." Sponsored Content by OneTrust Trust is your competitive edge Everyone says, "We value your privacy." OneTrust PreferenceChoice is how you prove it. Watch the video to see it in action. Molson Coors promotes 'organic but chill' competitor to Michelob Ultra Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer. Column Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside. TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray. Read more news From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources What We're Reading TechCrunch Clubhouse finally launches its Android app BuzzFeed News Facebook Is Worried Starbucks Will Delete Its Page Over Hateful Comments The Wall Street Journal Walmart Deal Shows Expansion in Telehealth, New Front With Amazon Ad Exchanger CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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