May 17 - Coke's ode to reopening | Mtn Dew starts basketball podcast

Mtn Dew nets audio activation with basketball-themed podcast; Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'; How can marketers approach multichannel now?; Aiming for reinvention, Apple eyes ad growth after privacy changes View online | Signup | Forward

Daily Dive May​ 17,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Improve Efficiency with Modern Tech Martech should not only improve performance, but enable efficiency. Discover how a CDP accelerates transformation in this eBrief from BlueConic. Get your copy.   Coke's poetry-laden summer packaging evokes reopening "Open for Summer" designs center on occasions like baseball games and backyard barbecues that are starting to return with more widespread vaccine distribution. Mtn Dew nets audio activation with basketball-themed podcast A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs. Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead' The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting. Sponsored Content by NinjaCat Practical advice to elevate your client reporting Digital marketing performance reporting is the most important thing an agency can do to prove effectiveness and show that marketing is a worthy investment. Get the guide. Opinion How can marketers approach multichannel now? Marketers should look to build a model that goes beyond medium and message to match the reality digital has created, writes Goodway Group's Jay Friedman. Aiming for reinvention, Apple eyes ad growth after privacy changes The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline Everything You Need to Know About the Evolution of Stores Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx View all resources What We're Reading Bloomberg AT&T Merges Media Assets With Discovery in Blockbuster Deal MediaPost Google Defeats Advertisers' Antitrust Claims -- For Now The Wall Street Journal NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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