May 25 - Coke, Pepsi address reopening differently | Diageo launches DEI business

Diageo launches DEI initiative to boost Black community in spirits industry; Omnicom data unit taps InfoSum tech to expand clean room capabilities; Afterpay leverages e-commerce success and Rebel Wilson in first global campaign; Barilla pens rigatoni-themed 'Funkytown' parody for TikTok View online | Signup | Forward

Daily Dive May​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top privacy concerns senior marketers are facing today with AppsFlyer's commissioned IDC Report. Download Now   Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far. Diageo launches DEI initiative to boost Black community in spirits industry A new partnership seeks to generate $2 billion in economic value in the U.S., including by supporting incipient brands and businesses. Omnicom data unit taps InfoSum tech to expand clean room capabilities InfoSum's solution will be integrated into the Omni platform, allowing clients to pair first-party assets with a greater number of data sources. Sponsored Content by NinjaCat Practical advice to elevate your client reporting Digital marketing performance reporting is the most important thing an agency can do to prove effectiveness and show that marketing is a worthy investment. Get the guide. Afterpay leverages e-commerce success and Rebel Wilson in first global campaign The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative. Barilla pens rigatoni-themed 'Funkytown' parody for TikTok The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist. Car brands embrace buzzy mobile media to reach millennial cord-cutters The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past. Read more news Featured Resources FROM: Holler Conversational Media Enables Brands to Connect with Consumers [Report] Brands are leveraging Conversational Media to reach people in messaging [Report] A renewed consumer holiday spirit means opportunity for brands this Thanksgiving [Guide] How brands are reinventing digital advertising using Conversational Media From Our Library Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle View all resources What We're Reading AdExchanger LiveRamp Launches Identity Resolution For First-Party Data CNBC Amazon’s ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined Adweek Clubhouse Tops 1M Android Users Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Chorus.ai Launches Momentum to Transform Relationship Visibility Inside the CRM Press release from Chorus.ai Eye Square Launches “Ad-to-Store”, Mapping Advertising Exposure to Purchasing Decisions Press release from Eye Square Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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