May 12 - How Yum's tech deals could impact marketing | Burger King adds AR game to kids' meals

Burger King urges kids to guard virtual eggs in new AR game; Ad executives start warming up to in-person events, survey finds; Inside BBDO's plan to boost underrepresented creators in ad world; NFTs pose real marketing value that may outlive current mania View online | Signup | Forward

Daily Dive May​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   Deep Dive Yum ramps up transformation with new tech deals. How will they impact marketing? Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest. Burger King urges kids to guard virtual eggs in new AR game Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations. Ad executives start warming up to in-person events, survey finds Compared to earlier this year, U.S. advertising executives are more positive about the idea of attending, sponsoring or creating in-person events, though not until later this year. Sponsored Content by Cheetah Digital Stop wasting time and money on social media Seventy-nine percent of consumers would rather brands invest in loyalty programs than social advertising. See more consumer insights. Get the report. Inside BBDO's plan to boost underrepresented creators in ad world With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities. NFTs pose real marketing value that may outlive current mania Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events. Opinion The cookieless future isn't about privacy The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis. Read more news From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources What We're Reading Bloomberg Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic Adweek Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount Variety Rotten Tomatoes Is Launching a Linear Streaming Channel Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Hayden5 Expands Global Production Model to Los Angeles Press release from Hayden5 Crystal Hall Joins Definition 6 As SVP/Creative Director Press release from Definition 6 Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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