Weekender: Miller sends up hard seltzer craze with livestreamed rocket launch

Signup | Forward Weekender May​ 15,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   Miller sends up hard seltzer craze with livestreamed rocket launch The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer." Coca-Cola builds on sparkling water momentum with first Aha campaign "Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market. Aiming for reinvention, Apple eyes ad growth after privacy changes The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers. Sponsored Content by Ziflow Reduce chaos in content review and approval Learn how to raise review efficiency and make feedback effortless across teams. Download the guide. Burger King urges kids to guard virtual eggs in new AR game Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations. Opinion The cookieless future isn't about privacy The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Yum ramps up transformation with new tech deals. How will they impact marketing? Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest. From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources Best of What We're Reading Adweek Pepsi's New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation Variety Disney Plus Hits 103.6 Million Subscribers, as Rapid Growth Cools Ad Age Nielsen's TV ratings mess could be tipping point in its dominance Ad Exchanger Oracle Signs On To Support Unified ID 2.0 Ad Age Outgoing General Mills global CMO Ivan Pollard on why he left, and what's next for him and the food giant Bloomberg Twitter Picks Up Acquisition Pace, Driven by New Product Push Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip