May 28 - Heineken fights drunken driving with Waze ads | Google expands data-driven Ads toolbox

Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation; ANA: 89% of marketers put higher premium on supplier diversity; AR's role in shopping poised to swell in next 5 years, Publicis and Snap find View online | Signup | Forward

Daily Dive May​ 28,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top privacy concerns senior marketers are facing today with AppsFlyer's commissioned IDC Report. Download Now   Note from the editor Marketing Dive will not publish a newsletter on Monday in recognition of Memorial Day. In the meantime, read about the different tacks Coke and Pepsi are taking with their summer campaigns, and how celebrities are putting their star power behind marketing agencies that are more than just vanity projects. We'll be back in your inbox on Tuesday. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email Heineken deploys mobile ads on Waze to discourage drunken driving The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits. Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square. ANA: 89% of marketers put higher premium on supplier diversity With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms. Sponsored Content by Jivox Smart ways to increase ROI and production cost savings The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019. Download the case study. AR's role in shopping poised to swell in next 5 years, Publicis and Snap find Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience. Read more news Featured Resources FROM: Holler Conversational Media Enables Brands to Connect with Consumers [Report] Brands are leveraging Conversational Media to reach people in messaging [Report] A renewed consumer holiday spirit means opportunity for brands this Thanksgiving [Guide] How brands are reinventing digital advertising using Conversational Media From Our Library Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Trendline Inside the digital transformation revolution Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle View all resources What We're Reading Wall Street Journal Google Nears Settlement of Ad-Tech Antitrust Case in France Bloomberg Amazon-MGM Slammed by Tech Foes on Likely Path to Approval Digiday As TikTok becomes pay-to-play, marketers remain bullish on organic strategy Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip