May 20 - McDonald's to double spending on 'diverse-owned' media | Truly taps Dua Lipa in largest media spend to date

Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date; Ikea evokes vacation-inspired home renovations with Pinterest quiz; Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals; What's old is new: Brands craving connection with consumers turn to livestreaming View online | Signup | Forward

Daily Dive May​ 20,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Improve Efficiency with Modern Tech Martech should not only improve performance, but enable efficiency. Discover how a CDP accelerates transformation in this eBrief from BlueConic. Get your copy.   Note from the editor To help support our original journalism and keep our industry-specific content free, we kindly ask that you consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed to the newsletter: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Marketing Dive Email McDonald's plans to more than double spending on 'diverse-owned' media partners Fresh DEI commitments continue to crop up around the industry, including from rival Popeyes, which will release an annual diversity scorecard. Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence. Ikea evokes vacation-inspired home renovations with Pinterest quiz After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations. Sponsored Content by Jivox Dynamic creative (DCO): Smart ways to increase ROI and production cost savings Fortune 1000 and Global 2000 brands deliver ROI through personalized dynamic creative. Jivox analysis reveals $642M creative production cost savings and over $1B in ROI. Read now. Q&A Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright. What's old is new: Brands craving connection with consumers turn to livestreaming Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline The evolution of stores in 2021 Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx View all resources What We're Reading Adweek Post Consumer Brands Hires Claudine Patel as CMO Digiday Publicis Media updates ad tech evaluation process to avoid cultural stereotypes, but getting information about algorithms 'is hard' The Drum A Reddit tale: why Taco Bell collaborated with Redditors on Quesalupa return The Verge HBO Max launching ad-supported tier for $9.99 a month in June Suggest a story we should read Upcoming Events Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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