May 11 - McDonald's serves up vaccine awareness | Coke builds on momentum with first Aha campaign

Coca-Cola builds on sparkling water momentum with first Aha campaign; Trade Desk stock tumbles despite earnings beat as concerns over growth mount; NFTs pose real marketing value that may outlive current mania; GroupM starts inclusion program to boost Black-owned media View online | Signup | Forward

Daily Dive May​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign. Coca-Cola builds on sparkling water momentum with first Aha campaign "Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market. Trade Desk stock tumbles despite earnings beat as concerns over growth mount Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space. Sponsored Content by Ziflow Reduce chaos in content review and approval Learn how to raise review efficiency and make feedback effortless across teams. Download the guide. NFTs pose real marketing value that may outlive current mania Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events. GroupM starts inclusion program to boost Black-owned media With a new pledge, WPP's investment arm will urge advertisers to spend at least 2% of their total yearly media budgets on Black-owned media outlets. Walmart cooks up healthy eating experience based on Netflix show The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers. Opinion The cookieless future isn't about privacy The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis. Read more news From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources What We're Reading Variety NBC Will Not Air Golden Globes in 2022 Due To Ongoing HFPA Controversy Ad Exchanger AB InBev On Why Advertisers Are Starting To Act More Like Publishers The Wall Street Journal Higher Prices Leave Consumers Feeling the Pinch Suggest a story we should read Company Announcements Press releases from companies in your industry. Pattern89 Partners with 3Q Digital to Drive Ad Performance at Scale Press release from Pattern89 Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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