May 24 - Stella launches Twitch chess challenge | TikTok expands reach with SiriusXM deal

TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker; Car brands embrace buzzy mobile media to reach millennial cord-cutters; Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; How brands like HP make strides on TikTok thanks to its bespoke brand safety solution View online | Signup | Forward

Daily Dive May​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top privacy concerns senior marketers are facing today with AppsFlyer's commissioned IDC Report. Download Now   Stella Artois teams with grandmaster in Twitch-streamed chess challenge With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event. TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends. Car brands embrace buzzy mobile media to reach millennial cord-cutters The group has become a key demographic for carmakers, who are now opting for virtual launches and AR demos instead of glitzy auto expos of the past. Sponsored Content by Oracle The top 25 greatest Java apps ever written From space exploration to genomics to robotic controllers, Java powers our world. Read all about it. Column Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers. How brands like HP make strides on TikTok thanks to its bespoke brand safety solution Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America. Read more news Featured Resources FROM: Holler Conversational Media Enables Brands to Connect with Consumers [Report] Brands are leveraging Conversational Media to reach people in messaging [Report] A renewed consumer holiday spirit means opportunity for brands this Thanksgiving [Guide] How brands are reinventing digital advertising using Conversational Media From Our Library Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle View all resources What We're Reading CNBC Ad-supported streaming steals the show at TV upfronts Harvard Business Review Marketing Still Has a Colorism Problem Digiday As Facebook commits to independent GARM brand safety verification, getting YouTube, TikTok, Twitter and others on board is a diplomatic dance Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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