May 19 - Gillette Venus spotlights singing pube to normalize hair | How Häagen-Dazs tied its rebrand to diversity

Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals; Lyft depicts reopening learning curve in 'How to Human' ads; What's old is new: Brands craving connection with consumers turn to livestreaming; Walmart streamlines shopping with So Yummy cooking competition View online | Signup | Forward

Daily Dive May​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Improve Efficiency with Modern Tech Martech should not only improve performance, but enable efficiency. Discover how a CDP accelerates transformation in this eBrief from BlueConic. Get your copy.   P&G's Gillette Venus seeks to normalize pubic hair with quirky tune To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire. Q&A Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright. Lyft depicts reopening learning curve in 'How to Human' ads A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while. Sponsored Content by Cheetah Digital Stop wasting time and money on social media Seventy-nine percent of consumers would rather brands invest in loyalty programs than social advertising. See more consumer insights. Get the report. What's old is new: Brands craving connection with consumers turn to livestreaming Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success. Walmart streamlines shopping with So Yummy cooking competition The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store. Chief creative officer role proliferates inside brands. Are agencies losing out? Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline The evolution of stores in 2021 Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx View all resources What We're Reading Ad Age Disney calls for every upfront deal to have multicultural commitments Adweek Groupon Sends Global Creative to FCB Ahead of Brand Repositioning Digiday 'We can't pretend like we didn't just go through a global pandemic': Alcohol brands cautiously optimistic about new messaging Vox The blandness of TikTok's biggest stars Suggest a story we should read Upcoming Event Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip