May 7 - General Mills drops CMO role | TikTok pitches brands on 'community-based commerce'

Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen; TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image; Ritz celebrates foster families with Instagram Stories sticker pack; Hollister launches Gen Z-focused brand with D'Amelio sisters View online | Signup | Forward

Daily Dive May​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work. Download Now   General Mills CMO departs and company will not seek a replacement Ivan Pollard recently told Marketing Dive that the pandemic has put marketing "more squarely back in the middle of a company's operations." Column Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside. TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray. Sponsored Content by Cheetah Digital Stop wasting time and money on social media Seventy-nine percent of consumers would rather brands invest in loyalty programs than social advertising. See more consumer insights. Get the report. Ritz celebrates foster families with Instagram Stories sticker pack As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules. Hollister launches Gen Z-focused brand with D'Amelio sisters The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co.  P&G's SK-II ties new physical retail format to mobile and Olympics creative Visitors to the pop-up mall store can unlock AR, gamified experiences and product recommendations through a WeChat mini program. E.l.f. Cosmetics preps Twitch channel debut to reach Gen Zers The makeup brand's livestreams will build on previous efforts to support women in the male-dominated world of gaming. Read more news BROUGHT TO YOU BY — EY Consulting How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more. From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib Trendline Everything You Need to Know About the Evolution of Stores Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook 5 Qualities to Look for in a Digital Solutions Provider Mutual Mobile View all resources What We're Reading CNBC How Apple's latest iOS update could help Amazon's growing ad business The Wall Street Journal Spring TV Ad-Sales Season Expected to Show Rebound From 2020, More Spending on Streaming Bloomberg AppLovin Faces Analyst Coverage as Year's Weakest Mega IPO Variety Roku Q1 Active Account Growth Slows, Revenue Booms 79% Suggest a story we should read Company Announcements Press releases from companies in your industry. From Corporate to Collaborative: Storied Industry Vet Christian Davies Joins Mold-Breaking Design Collaborative Bergmeyer Press release from Bergmeyer Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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