May 5 - Busch, Keystone Light restore pre-pandemic themes | YouTube's new offerings build on CTV momentum

YouTube builds on CTV momentum with new commerce, content curation offerings; Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition; Mobile marketers intensify focus on contextual signals amid privacy changes; Mtn Dew flies flag for Indy 500 with 'Project Green Means Go' View online | Signup | Forward

Daily Dive May​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work. Download Now   Busch, Keystone Light restore familiar themes to launch rival summer campaigns Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities. YouTube builds on CTV momentum with new commerce, content curation offerings At its 10th NewFronts presentation, the video giant emphasized the larger role living room screens play in its strategy, including through direct response ads. Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.  Sponsored Content by ScanmarQED How to build an in-house marketing mix modeling capability Take your marketing mix modeling in-house with this case study. Download now. Mobile marketers intensify focus on contextual signals amid privacy changes Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions. Mtn Dew flies flag for Indy 500 with 'Project Green Means Go' The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands. Deep Dive Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce. Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year.  Read more news BROUGHT TO YOU BY — EY Consulting How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more. From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib Trendline Everything You Need to Know About the Evolution of Stores Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook 5 Qualities to Look for in a Digital Solutions Provider Mutual Mobile View all resources What We're Reading Bloomberg Apple Pushes Second Ad Slot to App Store, Expanding Business The Wall Street Journal As Decision on Trump Looms, Facebook Preps Its Advertisers Ad Age This Cinco de Mayo, brands raise money for the struggling restaurant industry Suggest a story we should read Company Announcements Press releases from companies in your industry. Briefbid Launches a Free Tool that Connects Marketers to Niche Publishers Press release from Briefbid Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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