May 3 - Pepsi opens virtual restaurant | Verizon sells off media business for $5B

Verizon sells media business after struggle to dent digital advertising duopoly; Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT; Volkswagen's rebranding hoax could undermine marketer's EV ambitions; How 'Godzilla vs. Kong' is racking up monster views on TikTok View online | Signup | Forward

Daily Dive May​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work. Download Now   Note from the editor This afternoon, Marketing Dive is launching a weekly newsletter covering the agency space. The Agencies weekly arrives as changes across a number of fronts put significant pressure on agencies — whether traditional, in-house or specialty — to evolve while new business models continue to emerge. To help you navigate these changes, our weekly newsletter will bring you in-depth reporting and insights that spotlight the agency of the future as it starts to crystallize. Topics you can expect to see covered include the technologies disrupting how agencies work, key partnerships and acquisitions, as well as challenges created by cultural shifts and demands to increase efficiency. Subscribe here to ensure you receive the weekly dispatch's first issue later today. Know someone who might be interested in getting the newsletter? Share this link to get them signed up: https://marketingdive.com/signup/agencies/?signup_referred_by=5b0544e291d15c374412ca76. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Marketing Dive Email Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads. Verizon sells media business after struggle to dent digital advertising duopoly Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits. Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine." Sponsored Content by EX Squared Solutions Adapting Maslow for digital transformation Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap. UPDATED Volkswagen's rebranding hoax could undermine marketer's EV ambitions The SEC has reportedly opened an inquiry into Volkswagen of America to investigate how the company's share price was affected by the stunt. How 'Godzilla vs. Kong' is racking up monster views on TikTok Warner Bros. again tapped agency Movers + Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base. Opinion Let's be upfront: We can't go back to traditional TV buying The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella. Read more news BROUGHT TO YOU BY — EY Consulting How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more. From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading TechCrunch ByteDance CFO assumes role as new TikTok CEO AdExchanger Ad Tech Valuations Are Sky High – But Are They Justified? Grocery Dive Kroger delivery takes to the skies with drone pilot Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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