Feb. 2 - Bud Light reunites 'legends' for Super Bowl | WPP wins early access to TikTok ad products

WPP secures early access to TikTok ad products, creators in new global partnership; How Google's third-party cookie alternative will affect marketers; Verizon bets big on Super Bowl with virtual 'Fortnite' stadium, livestream concert; Busch takes recruitment for pit crew job to Twitter during Daytona 500 View online | Signup | Forward

Daily Dive Feb.​ 2,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Generate More Content with Creative Automation As online sales continue to skyrocket, does your marketing team have the tools it needs to keep up with the demand for content? Find out in this playbook.   Bud Light reunites brand 'legends' in Super Bowl return Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck. WPP secures early access to TikTok ad products, creators in new global partnership A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent. How Google's third-party cookie alternative will affect marketers The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns. Verizon bets big on Super Bowl with virtual 'Fortnite' stadium, livestream concert A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events. Busch takes recruitment for pit crew job to Twitter during Daytona 500 Two new social media contests aim to engage racing fans with second-screen experiences as they watch season-opening events. AR try-ons now a 'must have' for many beauty brands With many stores still closed and shoppers stuck at home, mobile screens have become increasingly central to the way people experience brands. Chobani perks up coffee creamer push with flavor creation contest Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category. UPDATED Tracking every ad buy for Super Bowl LV Spots by Bud Light, Amazon, Squarespace and Rocket Mortgage, among others, suggest the big game's ads will rely heavily on celebrity guests. Read more news From Our Library Trendline The state of small business in retail Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading CNBC Uber agrees to buy alcohol delivery service Drizly for $1.1 billion Bloomberg Facebook Tests Pop-Up for iPhone Users Before Ad Tracking Update The Wall Street Journal Amazon Unveils Outdoorsy New HQ2, Renewing Its Commitment to Offices Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report Press release from Pattern89 Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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