Feb. 1 - Miller Lite hijacks Michelob's Super Bowl ad | Chobani perks up coffee creamer rivalry

Chobani perks up coffee creamer push with flavor creation contest; Facebook focuses on enhanced brand safety with topic exclusion tools; Stella Artois asks people to 'invest your heartbeats' in special occasions; Tracking every ad buy for Super Bowl LV View online | Signup | Forward

Daily Dive Feb.​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Generate More Content with Creative Automation As online sales continue to skyrocket, does your marketing team have the tools it needs to keep up with the demand for content? Find out in this playbook.   Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge. Chobani perks up coffee creamer push with flavor creation contest Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category. Facebook focuses on enhanced brand safety with topic exclusion tools As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls. Sponsored Content by Salesforce Uplevel your marketing moments with Salesforce Join Salesforce experts, thought leaders, and fellow Trailblazers for an hour of expert-led education, best practices and fun. Access our Master Your Marketing Workshops on demand. Stella Artois asks people to 'invest your heartbeats' in special occasions A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories. UPDATED Tracking every ad buy for Super Bowl LV Kia will sit out the big game after 10 consecutive years, but DraftKings will make its debut and Mtn Dew plans to showcase a new product with the help of John Cena. Column Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools A new brand positioning was crafted to highlight Discover's financial services beyond just transactions. Read more news From Our Library Trendline The state of small business in retail Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce View all resources What We're Reading Ad Age Brands try different Black History Month approach amid heightened scrutiny The Wall Street Journal Facebook Knew Calls for Violence Plagued ‘Groups,’ Now Plans Overhaul MediaPost Apple Pays Record $25 Million For Rights To Movie 'CODA' AdExchanger In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are 'The New Normal' Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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