Jan. 5 - Budweiser Zero unites athletes for Dry January | Pepsi's 'Dig In' supports Black-owned eateries

Pepsi seeks to help Black-owned restaurants with 'Dig In' campaign; 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger; KFC joins console wars with gaming system that keeps chicken hot View online | Signup | Forward

Daily Dive Jan.​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your Marketing is a virtual workshop series dedicated to expanding the skills of marketers. Join experts and thought leaders for best practices and fun. Learn more.   Budweiser Zero unites athletes to support Dry January The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year. Pepsi seeks to help Black-owned restaurants with 'Dig In' campaign A new TV spot and mentorship programs aim to spur $100 million in sales for these eateries in the next five years. Deep Dive 8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Sponsored Content by Iterable Top 10 lifecycle email campaigns every brand needs Learn how to establish a stronger connection between your brand and your audience. Download now. KFC joins console wars with gaming system that keeps chicken hot After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master. Read more news Featured Resources FROM: Nutshell Be the Smartest Marketer on Your Block This Year [Blog article] The complete guide to writing MUCH better marketing emails [Free guide] The B2B marketer's toolkit: 120+ tips for generating more leads [Virtual event] BOUNDLESS 2021, featuring expert sessions on content marketing, webinar strategy, local SEO, email marketing, and much more! From Our Library Trendline Inside the mobile trends shaping retail Trendline Digital transformation in the era of e-commerce View all resources What We're Reading CNBC Discovery+ enters the streaming wars with a big bet on reality TV Ad Age Slack's massive outage gives brands a meme to start the new year Adweek Adweek Acquires Social Media Week Teen Vogue TikTok Influencers Charli and Dixie D'Amelio Face Backlash For Reportedly Traveling During the Pandemic Suggest a story we should read Upcoming Event Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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