Weekender: Campaign Trail: Is clear a color? Why Xerox is igniting the debate

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Marketing Dive's Top News Weekender | Nov.​ 9,​ 2019 BROUGHT TO YOU BY — Lytics Why you need a CDP and how to choose one By now, personalized marketing should be a top priority. Here's why you need a Customer Data Platform, and how to choose between them. Download your copy now. Column Campaign Trail: Is clear a color? Why Xerox is igniting the debate Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color. Pepsi shakes up holiday gift-giving with mobile spin on paying it forward The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam. Papa John's replaces recently appointed CMO amid restructuring The chain's CEO said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image. MARKETING DIVE TRENDLINE The changing role of AI for marketers Check out our new editorial report to learn how marketers are leveraging AI in their video strategies, personalized messaging, copywriting and even customer service. Access now. Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers' The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media. Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid. Axe debuts gaming-themed campaign for 'League of Legends' showdown "What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris. Best of What We're Reading Ad Age The Trade Desk bets big on connected TV as revenue jumps 38 percent NBC News Leaked documents show Facebook leveraged user data to fight rivals and help friends The Drum Pinterest is mulling a ‘big dollars’ brand campaign to win users CNBC NBC is leaning toward making its Peacock streaming service free to everyone AdAge Under Armour to ramp up marketing amid accounting probe, CEO change Retail Dive How to get on Gen Z's wish list this season Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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