Nov. 13 - How to navigate simplifying your brand | Meow Mix jingle gets heavy metal remix

Meow Mix remixes iconic jingle for music streaming era; Saks, Sephora pilot Google's local ads to drive store traffic; Jennie-O Turkey puts social influencers on annual Thanksgiving hotline; 5 marketing misfires from 2019 that show brand vulnerability is growing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 13,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. Deep Dive The ins and outs of simpler brand identities Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks. Meow Mix remixes iconic jingle for music streaming era Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.  Saks, Sephora pilot Google's local ads to drive store traffic Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes. Jennie-O Turkey puts social influencers on annual Thanksgiving hotline Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts. Deep Dive 5 marketing misfires from 2019 that show brand vulnerability is growing Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead. What keeps Amazon CEO Jeff Bezos awake at night? As Amazon reaches into a growing array of sectors, Marketing Dive and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.  Read more news How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now What We're Reading The Correspondent The new dot com bubble is here: it’s called online advertising Digiday Missing a big audience, Walmart's streaming video play, Vudu, has struggled to win over advertisers The Wall Street Journal Next in Google's Quest for Consumer Dominance—Banking Retail Dive PopSugar to launch experiential pop-up shop in NYC for the holidays Suggest a story we should read From Our Library Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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