Don't ask someone how their thing became successful.
Instead, ask them about the thing they did before the thing that became successful.
Because there's always a thing before the thing and it usually didn't work out too well - that's why they started the new thing.
You'll discover the lesson they learned from the thing that didn't work drove the eventual success of the thing that did.
Now, on to this week's ideas...
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1. Structure Your Work Day Like A Football Coach To Get More Out Of It
"Use this halftime break to get off the 'field,' assess what worked and what didn't in the first half of your day and come up with a strategy for the second half."
The other day I had a realization: Work days should have a halftime ritual the same way football games do.
That was quickly followed by a deeper realization that if you structure your work week like a football coach, you'll probably get more out of it.
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2. 10 Simple Ways To Start The Thing You've Struggled To Start
"The divers make a splash, but they aren't necessarily better swimmers. Getting in inch by inch is perfectly fine."
Read this if you want to stop waiting and start making.
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3. 281 Tips To Help You Write Better
"Don't try to sound interesting. Just do what nobody does: Be honest."
The tips cover topics such as how to evaluate ideas, find your voice, deal with criticism, find an audience, and a LOT more.
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4. How To Make The Most Of A Career Opportunity
"The ability to turn an opportunity into momentum, and momentum into longevity is what separates artists who have a 'moment' from those that have a career."
Over the course of a multi-decade career in the entertainment industry, talent manager Brian Medavoy has learned a lot about what drives a successful career and what doesn't.
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5. How To Figure Out Your Brand In Three Hours
"After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier."
No matter whether you're launching a new brand or just feel like you need more clarity about your existing brand, this will be a game changer.
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Do the following five ideas interest you?
• The best nonfiction books of the last 25 years
• How to tell the story of your work to anyone you need to care about it
• How to optimize your failure rate in order to learn quicker
• How to attract an audience that will purchase an expensive product
• How to spot a genius in any field
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