Weekender: P&G, Walmart, Google top list of multicultural ads driving purchase intent

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Marketing Dive's Top News Weekender | Nov.​ 16,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. P&G, Walmart, Google top list of multicultural ads driving purchase intent The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent. Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers. Walmart's self-serve ad platform arriving early next year, Business Insider reports The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives. Meow Mix remixes iconic jingle for music streaming era Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.  Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 5 marketing misfires from 2019 that show brand vulnerability is growing Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead. Deep Dive The ins and outs of simpler brand identities Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks. How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now Best of What We're Reading Digiday Missing a big audience, Walmart's streaming video play, Vudu, has struggled to win over advertisers Bloomberg Google's Search Ad Embrace Crushes Online Travel Agents The Drum Cadbury curates an Amazon Prime playlist of BuzzFeed videos Bloomberg Microsoft to Extend California Privacy Protections Across U.S. Campaign US Group M drops mPlatform brand in shake-up to improve 'consistency' The Wall Street Journal Podcast Industry Grapples With the Prospect of Automated Ads Suggest a story we should read From Our Library Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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