Nov. 20 - Can brands crack the viral marketing code? | Usain Bolt showcases Sam's Club's speedy mobile tech

Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners; Behind the scenes: Data and technology bring food product R&D into the 21st century; How does OTT's ROI on ads compare to linear TV? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 20,​ 2019 BROUGHT TO YOU BY — HERE eBook: Harmonized customer experiences Discover why location intelligence is crucial for creating remarkable shopping experiences–from customer-centric ads to delivery options. Download the eBook. Deep Dive Ad-free engagement: Is organic virality a quest or a happy accident? Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive. Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners A holiday campaign with Usain Bolt​ and Allyson Felix​ challenges consumers to download the Scan & Go app and make their own shopping trips​.  Deep Dive Behind the scenes: Data and technology bring food product R&D into the 21st century With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers. MARKETING DIVE TRENDLINE The changing role of AI for marketers Check out our new editorial report to learn how marketers are leveraging AI in their video strategies, personalized messaging, copywriting and even customer service. Access now. How does OTT's ROI on ads compare to linear TV? While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use. Read more news What You Need to Know About Personalization in 2020 Personalization is perhaps the most powerful tool for marketers in 2020. Our Trendline explores how leading companies such as Nike and Clinique are leveraging personalization to enhance the customer experience. Access Now What We're Reading The Next Web AI creates the perfect(ish) Nike commercial after studying 7 years of ads AdAge Beverage marketers are drunk on innovation The Drum WarnerMedia open to letting competitors sell ads on HBO Max Retail Dive What do consumers want for the holidays? Gift cards and clothes Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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