Comic Dive: Holiday Hustle; Snickers goes viral with #SnickersGate prank; Louis XIII Cognac composes 1-note symphony based on clinking glasses; 5 trends that will shape Black Friday 2019
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Note from the editor
Marketing Dive will not publish newsletters on Thursday or Friday due to Thanksgiving. As you tuck in for tasty meals and quality time with friends and family, catch up on our looks at the challenges marketers face with navigating Amazon's skyrocketing ad business, the biggest brand controversies of 2019 and why the viral marketing formula remains so tough to crack despite recent successes like Popeyes' chicken sandwich.
We'll be back in your inbox on Monday, Dec. 2. Stay tuned for some year-in-review pieces that will put a bow on what — and who — defined the year in marketing.
As always, thanks for reading.
Peter Adams Reporter, Marketing Dive Twitter | Email
The Mars candy brand turned its "you're not you when you're hungry" tagline on itself and nabbed more than 20,000 interactions on Twitter in its first few hours.
Personalization is changing how marketers in all industries reach their customers, from targeted ads to custom product recommendations. In our Trendline, learn how top retailers such as Nike and Clinique are leveraging personalization in 2020.
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