Nov. 22 - Stella's holiday social experiment unites neighbors | What's next for Victoria's Secret's marketing?

Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up; Victoria's Secret cancels runway show amid effort to 'evolve' its marketing; Tic Tac becomes 1st sponsor for Spotify's new live music event series View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 22,​ 2019 BROUGHT TO YOU BY — HERE eBook: Harmonized customer experiences Discover why location intelligence is crucial for creating remarkable shopping experiences–from customer-centric ads to delivery options. Download the eBook. Stella Artois' holiday social experiment seeks to unite neighbors over beer The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time. Column Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving. Victoria's Secret cancels runway show amid effort to 'evolve' its marketing The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating. Sponsored Content by Nielsen How lift helps prove the value of your marketing Learn how you can show the impact of advertising on sales. Get the free ebrief. Tic Tac becomes 1st sponsor for Spotify's new live music event series Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand. Read more news What You Need to Know About Personalization in 2020 Personalization is perhaps the most powerful tool for marketers in 2020. Our Trendline explores how leading companies such as Nike and Clinique are leveraging personalization to enhance the customer experience. Access Now What We're Reading Adexchanger Google Will Let Companies Limit Ad Personalization To Facilitate CCPA Compliance Campaign Influencers testing surge prices for holidays, special events Adweek Minute Media Is Buying Derek Jeter’s The Players’ Tribune Variety YouTube Tests Selling Ads for 'Edgy' Content to Marketers Like Studios Pitching R-Rated Movies Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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