Weekender: Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up

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Marketing Dive's Top News Weekender | Nov.​ 23,​ 2019 BROUGHT TO YOU BY — HERE eBook: Harmonized customer experiences Discover why location intelligence is crucial for creating remarkable shopping experiences–from customer-centric ads to delivery options. Download the eBook. Column Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving. Oreo emphasizes forging connections in largest holiday campaign to date Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements. Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners A holiday campaign with Usain Bolt​ and Allyson Felix​ challenges consumers to download the Scan & Go app and make their own shopping trips​.  Saks creates multichannel experience for 'Frozen 2' holiday windows The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film. Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials.  Beef industry brings 2-hour sizzling meat video to the big screen Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Ad-free engagement: Is organic virality a quest or a happy accident? Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive. Deep Dive Behind the scenes: Data and technology bring food product R&D into the 21st century With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers. What You Need to Know About Personalization in 2020 Personalization is perhaps the most powerful tool for marketers in 2020. Our Trendline explores how leading companies such as Nike and Clinique are leveraging personalization to enhance the customer experience. Access Now Best of What We're Reading Retail Dive Study: Gen Z and millennial shoppers embrace secondhand gifts AdAge Beverage marketers are drunk on innovation Restaurant Dive Chipotle rolls out Alexa voice ordering Variety YouTube Tests Selling Ads for 'Edgy' Content to Marketers Like Studios Pitching R-Rated Movies The Next Web AI creates the perfect(ish) Nike commercial after studying 7 years of ads Retail Dive What do consumers want for the holidays? Gift cards and clothes Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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