Nov. 21 - Oreo's biggest holiday campaign ever | Frito-Lay, Anna Kendrick share their 'Favorite Things'

Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign; Programmatic advertising must handle more complex media-buying decisions, study says; Ad-free engagement: Is organic virality a quest or a happy accident?; Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 21,​ 2019 BROUGHT TO YOU BY — HERE eBook: Harmonized customer experiences Discover why location intelligence is crucial for creating remarkable shopping experiences–from customer-centric ads to delivery options. Download the eBook. Oreo emphasizes forging connections in largest holiday campaign to date Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements. Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials.  Programmatic advertising must handle more complex media-buying decisions, study says Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.  Sponsored Content by Lytics Don't know what a CDP is, or why you need one? Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has all the answers. Download now. Deep Dive Ad-free engagement: Is organic virality a quest or a happy accident? Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive. Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile New holiday novelty items from two marketers layer in social media promotions to spread awareness. Deep Dive Behind the scenes: Data and technology bring food product R&D into the 21st century With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers. Read more news What You Need to Know About Personalization in 2020 Personalization is perhaps the most powerful tool for marketers in 2020. Our Trendline explores how leading companies such as Nike and Clinique are leveraging personalization to enhance the customer experience. Access Now What We're Reading Restaurant Dive Chipotle rolls out Alexa voice ordering Search Engine Land Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search The Wall Street Journal Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content Retail Dive Study: Gen Z and millennial shoppers embrace secondhand gifts Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Trendline The Changing Role of AI in Marketing Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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