Nov. 15 - Walmart to launch self-serve ad platform in 2020, report says | What Dunkin's brewing for the holidays

Comic Dive: Chicken Sandwich Kerfuffle; Dunkin' launches 1st online pop-up shop for holidays; Will DTC Friday be the 'front page of cool retail' for independent brands?; Amazon tops list of most valuable US brands at record $335B, new ranking says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 15,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. Walmart's self-serve ad platform arriving early next year, Business Insider reports The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives. Column Comic Dive: Chicken Sandwich Kerfuffle Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich. Dunkin' launches 1st online pop-up shop for holidays The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.  Sponsored Content by Nielsen How lift helps prove the value of your marketing Learn how you can show the impact of advertising on sales. Get the free ebrief. Q&A Will DTC Friday be the 'front page of cool retail' for independent brands? Agency founder Ben Hordell breaks down how the Nov. 15 shopping event could create a hub for digital brands and serve as a marketing runway into Cyber Monday. Amazon tops list of most valuable US brands at record $335B, new ranking says The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found. Pepsi debuts limited-edition non-alcoholic sparkling rosé cola The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City. Read more news How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now What We're Reading Adweek Fox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Market Campaign US Group M drops mPlatform brand in shake-up to improve 'consistency' The Wall Street Journal Podcast Industry Grapples With the Prospect of Automated Ads Digiday Ad tech firm AdTheorent explores sale Suggest a story we should read From Our Library Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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