Nov. 12 - The year's biggest marketing misfires | Why Kimberly-Clark chose Accenture Interactive

Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products; What keeps Amazon CEO Jeff Bezos awake at night?; Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options; Leveraging nostalgia: How retailers can build on the warmth of holiday shopping View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 12,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. Deep Dive 5 marketing misfires from 2019 that show brand vulnerability is growing Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead. Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal. What keeps Amazon CEO Jeff Bezos awake at night? As Amazon reaches into a growing array of sectors, Marketing Dive and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.  Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands. Leveraging nostalgia: How retailers can build on the warmth of holiday shopping Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. Read more news How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now What We're Reading The Hollywood Reporter Disney+ Hit by Technical Issues on Launch Day Bloomberg Microsoft to Extend California Privacy Protections Across U.S. The Wall Street Journal Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans Grocery Dive Amazon will open its first grocery store in California next year Suggest a story we should read From Our Library Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip