Nov. 14 - Nestlé finds 'third way' in agency vs. in-house debate | Nike exits Amazon

Nike to stop selling on Amazon; Toyota tracks TV ads' impact on searches to optimize performance; Engagement window shortens for holiday email marketing, study finds; The ins and outs of simpler brand identities View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 14,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers. Nike to stop selling on Amazon A company spokesperson said the brand was focused on "elevating consumer experiences through more direct, personal relationships." Toyota tracks TV ads' impact on searches to optimize performance The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact. Sponsored Content by Lytics Don't know what a CDP is, or why you need one? Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has all the answers. Download now. Engagement window shortens for holiday email marketing, study finds Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year.  Deep Dive The ins and outs of simpler brand identities Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks. Read more news How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now What We're Reading Adweek Disney+ Already Has Over 10 Million Sign-Ups by Its Second Day AdExchanger Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent Bloomberg Facebook Signs Lease at Hudson Yards as It Expands In NYC The Drum Cadbury curates an Amazon Prime playlist of BuzzFeed videos Suggest a story we should read From Our Library Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip