Nov. 11 - What keeps Jeff Bezos up at night? | P&G, Walmart's multicultural marketing drives purchase intent

P&G, Walmart, Google top list of multicultural ads driving purchase intent; Mobility brand Lime spotlights LA culture with influencer-led events, print zine; Leveraging nostalgia: How retailers can build on the warmth of holiday shopping; Dole serves native content as sponsor of Taste of Home's new baking site View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 11,​ 2019 BROUGHT TO YOU BY — mGage Try an RCS Messaging Pilot Program Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself. Note from the editor The Amazon effect. Executives across industries wrestle with the phenomenon. How can businesses keep up with a giant with seemingly endless resources? Is it friend or foe? What other industries will it be entering? At Industry Dive, our publications across the board have been covering the implications of Amazon's disruption for years. With this unique perspective, we are excited to introduce Dive Insight Report: What keeps Amazon CEO Jeff Bezos awake at night? This in-depth analysis combines the expertise of reporters and editors from Retail Dive, Grocery Dive, Supply Chain Dive, Marketing Dive, CIO Dive and Mobile Marketer to provide a better understanding of the Amazon effect and how businesses can continue to thrive as the behemoth's influence grows. Marketing Dive's readers will gain valuable insight into the challenges and opportunities presented by Amazon's quickly growing advertising ecosystem, the race to own consumers' voice-enabled connected experiences and how the company is disrupting a number of industries. Marking the culmination of months of work, we hope the Dive Insight Report on Amazon is a valuable resource for business leaders as they plan for the next few years. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Marketing Dive Email What keeps Amazon CEO Jeff Bezos awake at night? As Amazon reaches into a growing array of sectors, Marketing Dive and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.  P&G, Walmart, Google top list of multicultural ads driving purchase intent The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent. Mobility brand Lime spotlights LA culture with influencer-led events, print zine "See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads. Sponsored Content by Lytics Don't know what a CDP is, or why you need one? Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has all the answers. Download now. Leveraging nostalgia: How retailers can build on the warmth of holiday shopping Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. Dole serves native content as sponsor of Taste of Home's new baking site With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub. Column Campaign Trail: Is clear a color? Why Xerox is igniting the debate Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color. Read more news How Leading Marketers Are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart, and L'Oreal are using AI to personalize their touchpoints. Access Now What We're Reading Bloomberg Google's Search Ad Embrace Crushes Online Travel Agents The Wall Street Journal Amazon's Fire TV to Carry Disney+ AdExchanger DoubleVerify Acquires Ad-Juster In Sell-Side Push Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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