Oct. 4 - Wendy's rolls out RPG | PepsiCo's ad spend increase fuels sales

Comic Dive: It's In The Game; Wendy's role-playing game features a realm threatened by frozen beef; PepsiCo's 12% increase in ad spending fuels sales growth; Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 4,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Deep Dive As the CMO role evolves, do female marketers stand to benefit? A broader focus on propelling diversity in leadership could serve as an equalizer to break up the industry's boys' club. Column Comic Dive: It's In The Game Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.  Wendy's role-playing game features a realm threatened by frozen beef Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game. Sponsored Content by Acoustic 2019 marketing benchmark report How do your campaigns stack up? Download the report. PepsiCo's 12% increase in ad spending fuels sales growth The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed. Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying Marketers may actually benefit from the increasingly fragmented channel, which last year surpassed $8 billion in ad spending. Nivea wants to inspire kindness by urging consumers to 'Rethink Soft' A positivity-focused creative effort follow reports that the brand's longtime agency cut ties over an executive's insensitive remarks. Deep Dive Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok. Read more news What We're Reading AdAge Apple's latest update cripples location-based marketing The Drum Target’s CMO is turning his attention on audio branding Bloomberg Investors Are Worried About AT&T’s Content Game Digiday ‘We’re in a wait-and-see mode’: At the ANA conference, marketers feel uncertainty over looming CCPA regulation Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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