Oct. 4 - Wendy's rolls out RPG | PepsiCo's ad spend increase fuels sales
Comic Dive: It's In The Game; Wendy's role-playing game features a realm threatened by frozen beef; PepsiCo's 12% increase in ad spending fuels sales growth; Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more.
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
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