Oct. 17 - Dove, Comcast unpack cultural marketing | Jose Cuervo's Day of the Dead film

Jose Cuervo sponsors short documentary about Mexico's Day of the Dead; Accenture: More consumers willing to share data when there's transparency; Brands can boost sales by depicting women of all ages in ads, per AARP; Walmart relaunches online toy 'lab' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 17,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Mobilizing Customers with Walk-Through Marketing The next evolution of location-based marketing empowers you to build digital campaigns that get real customers to walk through the door. Find out how in our new playbook. Dove, Comcast detail divergent paths to culturally relevant marketing At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers. Jose Cuervo sponsors short documentary about Mexico's Day of the Dead The brand allies itself with the culture of its country of origin through a film depicting festivities in the town of Lake Pátzcuaro. Accenture: More consumers willing to share data when there's transparency However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants. Sponsored Content by Oracle Netsuite Report: 2019 digital media pocket roadmap See what flashy digital attractions worked last year and gain insight for 2019. Download the roadmap now. Brands can boost sales by depicting women of all ages in ads, per AARP Most Gen X and baby boomer women feel ignored by the beauty and personal grooming products industry, leaving an opening for savvy brands. Walmart relaunches online toy 'lab' After forming a joint venture last year, the retailer partnered with Eko to create interactive programming. Opinion Update your strategy to woo today's new class of affluent millennials Despite their youth and sizable paychecks, the cohort is a more challenging target than its Gen X and boomer counterparts, forcing marketers to use nuanced and counterintuitive approaches, writes Gartner's Tim Barlow. Read more news BROUGHT TO YOU BY — 3BL Forum Join the Conference That’s Unlike Any Other 3BL Forum is a two-day conversation designed to share candid perspectives behind corporate decision-making in this rapidly changing business environment. 100+ speakers will explore the most pressing social and business issues. Join us. What We're Reading The Wall Street Journal Shampoo Giants Go Head to Head Retail Dive Lady Gaga, Rihanna and the Kardashians: The rise of celebrity retailers MediaPost FTC Privacy Settlement Too Favorable To Facebook, Watchdogs Say Campaign Adidas: we overlooked traditional media's ability to drive ecommerce sales TechCrunch Hulu ramps up its personalization efforts, starting with launch of Like / Dislike buttons Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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