Oct. 31 - Molson Coors drops MillerCoors name amid overhaul | How to connect with Gen Z via causes

How marketers can connect with Gen Z around social causes; Report: Walmart considers Vudu sale as it tries to focus on core business; AB InBev's Babe picked as official wine of NFL; Land Rover launches US music festival to reintroduce Defender SUV View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 31,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Elevate Your Brand with Personalized Marketing The ‘Amazon Effect’ is empowering brands to better act on data. In our webinar, learn how to organize and deploy marketing data to beat the competition. UPDATED Molson Coors sunsets MillerCoors name amid massive restructuring Michelle St. Jacques, who joined the U.S. unit earlier this year, will stay on as CMO of a newly formed entity that looks to extend the company's focus beyond beer.  How marketers can connect with Gen Z around social causes Moving social causes out of the CSR silo and into marketing was a hot topic at 3BL Media's Brands Taking a Stand event on Wednesday. Report: Walmart considers Vudu sale as it tries to focus on core business Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network. Sponsored Content by Acoustic Nine must-know marketing trends Be the industry leader everyone quotes. Acoustic's Marketing Trends Report will help you get ahead. Download now. AB InBev's Babe picked as official wine of NFL This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer. Land Rover launches US music festival to reintroduce Defender SUV The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley.  Ben & Jerry's CEO on how to get cause marketing right At 3BL Media's Brands Taking a Stand event Tuesday, Matthew McCarthy criticized a lack of action from leadership and urged sinking more investments into purpose over core product. Opinion Brands should avoid death by a thousand data points Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick. Read more news How Leading Marketers are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B. Access Now What We're Reading Mobile Marketer Facebook's ad sales jump 28%, while political worries loom The Daily Beast Farmers Insurance Pulls Million-Dollar Ad Campaign With G/O Media After Editorial Staff Raises Hell Variety HBO Max vs. HBO Now vs. HBO Go: Why WarnerMedia’s Strategy May Lead to Brand Confusion Campaign Mondelez taps Ogilvy-led WPP team for Milka's European creative business Suggest a story we should read Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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