Oct. 23 - What these 9 CMO exits mean for marketing | Miller Lite asks to be unfollowed on social

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp; P&G nixes Venus symbol from Always in latest inclusivity bid; Mastercard snaps up loyalty platform SessionM; In fifth year of #OptOutside, REI urges members to 'opt to act' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 23,​ 2019 MARKETING DIVE TRENDLINE The Changing Role of AI in Marketing Follow our Trendline to learn why spending on AI is expected to double over the next few years, as companies such as Walmart, Bank of America and L'Oreal seek to leverage the evolving tech for more personalized campaigns. Check it out. Deep Dive 9 recent CMO departures that point to the radical transformation of marketing Dunkin's Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.  Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers. P&G nixes Venus symbol from Always in latest inclusivity bid The change recognizes transgender and nonbinary individuals, though it's unclear when it will go into effect.  Sponsored Content by Acoustic Nine must-know marketing trends Be the industry leader everyone quotes. Acoustic's Marketing Trends Report will help you get ahead. Download now. Mastercard snaps up loyalty platform SessionM Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world. In fifth year of #OptOutside, REI urges members to 'opt to act' "It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites. Deep Dive How retro candy brands are hitting the nostalgia sweet spot Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite? Read more news Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn More What We're Reading The Wall Street Journal Nike Chief Mark Parker to Step Down in 2020 CNBC Roku is buying ad tech company Dataxu in $150 million deal Yahoo! Finance Interpublic (IPG) Surpasses Q3 Earnings & Revenue Estimates AdAge Creative hot shop JohnxHannes is folding Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio View all resources Upcoming Event 3BL Forum: Brands Taking Stands - What's Next Oct. 29, 2019 - Oct. 30, 2019 | Washington, DC Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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