Oct. 15 - Nike signals bigger digital media ambitions | Amazon eats into Google's share of search

EMarketer: Amazon search ads will cut into Google's market share; Sony drops personalized T-shirts designed around Spotify music habits; Wonderful Halos bites into animated YouTube series for kids; It's time for advertisers to reconsider the legacy agency relationship View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 15,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Mobilizing Customers with Walk-Through Marketing The next evolution of location-based marketing empowers you to build digital campaigns that get real customers to walk through the door. Find out how in our new playbook. Nike's TraceMe acquisition signals bigger digital media ambitions The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.  EMarketer: Amazon search ads will cut into Google's market share Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast. Sony drops personalized T-shirts designed around Spotify music habits Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences. Sponsored Content by Collective Bias How to meet your target market under the media mistletoe Don't let your marketing messaging get muffled by the competition’s jingling bells. Adjust your brand's content marketing strategy accordingly to make sure your holiday marketing season is merry⁠—and profitable. Wonderful Halos bites into animated YouTube series for kids The mandarin orange purveyor says "Camp Halohead" is the first original entertainment property from a produce brand. Opinion It's time for advertisers to reconsider the legacy agency relationship Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands, writes Agency Mania Solutions' Bruno Gralpois. Read more news BROUGHT TO YOU BY — 3BL Forum Join the Conference That’s Unlike Any Other 3BL Forum is a two-day conversation designed to share candid perspectives behind corporate decision-making in this rapidly changing business environment. 100+ speakers will explore the most pressing social and business issues. Join us. What We're Reading MediaPost Accenture Interactive Agrees To Purchase France's Sutter Mills Adweek Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review CNBC TikTok has moved into Facebook's backyard and is starting to poach its employees Variety 'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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