Oct. 28 - Solving OOH's attribution problem | Popeye's viral chicken sandwich returns

Popeye's dings Chick-fil-A with Sunday return of sold-out chicken sandwich; Gap adopts sentimental tone for digital-focused holiday campaign; Fake goods surface in up to 60% of Google product searches, study says; Budweiser helps women's soccer league score future sponsors View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 28,​ 2019 Deep Dive Solving OOH's attribution problem takes on new urgency amid a renaissance OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature. Popeye's dings Chick-fil-A with Sunday return of sold-out chicken sandwich New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward. Gap adopts sentimental tone for digital-focused holiday campaign The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4.  Fake goods surface in up to 60% of Google product searches, study says Incopro suggests that many merchants are selling fake or dangerous goods, which could impact trust as Google ramps up e-commerce efforts. Budweiser helps women's soccer league score future sponsors A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube. Ad spending growth will accelerate to 6% worldwide in 2020, study says For the first time, digital advertising is expected to account for more than half of the total. Column Campaign Trail: Samsung's space selfie contest launches UGC to new heights By attaching a phone to a high-altitude balloon, the influencer-led effort demonstrates the tech giant's innovation in a lighthearted, interactive way before the critical holiday sales season. Read more news How Leading Marketers are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B. Access Now What We're Reading The Drum Beyond Meat beefs up marketing practice as it names Coke exec as CMO MediaPost 'Wars' Officially Kick Off This Week With Apple TV+ Launch, HBO Max Unveil, Disney+ Blitz Campaign US Bayer strongly denies report of WPP split to launch global media review Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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