Oct. 22 - Retro candy brands hit nostalgia sweet spot | Burger King hosts a seance

Burger King lets spirits taste test new Ghost Whopper at seance; IAB: US digital ad growth rate slowed during the 1st half of 2019; Twitch taps top Zynga marketing exec Doug Scott as CMO; Chili's new CMO dishes on brand DNA and marketing's role within the organization View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 22,​ 2019 MARKETING DIVE TRENDLINE The Changing Role of AI in Marketing Follow our Trendline to learn why spending on AI is expected to double over the next few years, as companies such as Walmart, Bank of America and L'Oreal seek to leverage the evolving tech for more personalized campaigns. Check it out. Note from the editor It doesn't happen often, but we need to correct a teaser in Monday's newsletter. A previous version of our Q&A with Chili's CMO Ellie Doty misstated that it was her first interview since taking the position. We have updated our story to reflect this. Thanks to readers for tipping us off. You can always reach out to us here. Chris Kelly Associate Editor, Marketing Dive Email Deep Dive How retro candy brands are hitting the nostalgia sweet spot Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite? Burger King lets spirits taste test new Ghost Whopper at seance In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger. IAB: US digital ad growth rate slowed during the 1st half of 2019 A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms. Sponsored Content by Marketing Dive Brand Studio Mobilize customers with walk-through marketing The next evolution of location-based marketing empowers you to build digital campaigns that get real customers to walk through the door. Find out how in our new playbook. Twitch taps top Zynga marketing exec Doug Scott as CMO Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers. Q&A Chili's new CMO dishes on brand DNA and marketing's role within the organization Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands. Read more news Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn More What We're Reading The Wall Street Journal Under Armour Founder Kevin Plank Steps Aside as CEO Ad Age J&J shifts Tylenol, Listerine and Zyrtec to Doner as Wunderman Thompson loses key accounts AdExchanger Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio View all resources Upcoming Event 3BL Forum: Brands Taking Stands - What's Next Oct. 29, 2019 - Oct. 30, 2019 | Washington, DC Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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