Oct. 18 - KFC's scented tickets sell out in 2 hours | How to prep for Amazon's ad world takeover

Comic Dive: Wendy's Rolls The Dice; Amazon agency specialist breaks down the platform's opportunities and challenges; Majority of gamers say sponsored content adds to the fun, survey shows; Dove, Comcast detail divergent paths to culturally relevant marketing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 18,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Mobilizing Customers with Walk-Through Marketing The next evolution of location-based marketing empowers you to build digital campaigns that get real customers to walk through the door. Find out how in our new playbook. KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15. Column Comic Dive: Wendy's Rolls The Dice As brands look to embed themselves in culture, Wendy's branded role-playing game might be a bridge too far. Amazon agency specialist breaks down the platform's opportunities and challenges At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort. Sponsored Content by Marketing Dive Brand Studio Elevating campaigns through new offline data streams Digital data alone isn't enough to execute optimal campaigns. Sophisticated marketers are integrating digital data with offline intelligence for even more powerful campaigns. Learn more in our playbook. Majority of gamers say sponsored content adds to the fun, survey shows Only 23% said advertising made the experience less enjoyable. Dove, Comcast detail divergent paths to culturally relevant marketing At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers. Opinion Update your strategy to woo today's new class of affluent millennials Despite their youth and sizable paychecks, the cohort is a more challenging target than its Gen X and boomer counterparts, forcing marketers to use nuanced and counterintuitive approaches, writes Gartner's Tim Barlow. Read more news BROUGHT TO YOU BY — 3BL Forum Join the Conference That’s Unlike Any Other 3BL Forum is a two-day conversation designed to share candid perspectives behind corporate decision-making in this rapidly changing business environment. 100+ speakers will explore the most pressing social and business issues. Join us. What We're Reading The Wall Street Journal Facebook’s Mark Zuckerberg Rebuffs Calls for Tighter Controls, Saying Free Speech Must Be Preserved The Drum T-Mobile marketer Nick Drake departs innovation role just months into top secret project Adweek Apple, Google and Amazon Remain Top Brands While Facebook Falls Digiday ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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