The Full Monty: Our Digital Nature – July 9, 2018 The joys and dangers of unplugging; the state of A.I. in 2018; fully autonomous cars are going to take a while; the biggest challenge of email marketers; some entities still can't spot a fake influencer; brick and mortar isn't dead; Amazon and Facebook launch print publications; Twitter gets serious about abuse; Reddit turns to advertising; why Netflix is big and only getting bigger; addressing the podcast metrics problem; Facebook's latest risky business; asking the right questions about data; the truth behind major business failure; plus the podcast pick of the week and more in the Our Digital Nature edition of The Full Monty from Brain+Trust Partners for the week of July 9, 2018.
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Thank you! Top StoryIt's the summer. At least it is in the northern hemisphere. Sorry, Australia – you just enjoyed your warm months. Typically that means that business slows a bit, as vacations kick in and projects get shelved or at least aren't pursued quite so aggressively. And if you're lucky and have some time off, it means you might spend a good amount of time outdoors and enjoying nature. But are you unplugging during that time? And does it even matter? Can you stand to be disconnected from the office for a week, or is there a nagging feeling that deep down, management may find a way to replace you? Experts have a few different takes on digital life – when it is a hindrance and when it advances our aims. The essay is short this week in part because of that summer slowdown, but also because the longer commentary will be contained in Episode 37 of The Full Monty podcast. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice. Artificial Intelligence / AutonomousThe latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
Communications / Marketing / Business Strategy Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / CᴏɴᴛᴇɴᴛJᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ
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Retail ApocalypseHumans are a transactional species, and the practice — if not the very notion of what retail is — is undergoing a historical metamorphosis.
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Platforms News to know about relevant social, virtual, and augmented reality platforms that may affect your business.Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘTᴡɪᴛᴛᴇʀ
MediaThe latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.VɪᴅᴇᴏAᴜᴅɪᴏ
Privacy / Security / RegulatoryBusiness disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.So many stories in this section this week – more available in our Flipboard magazine. Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / HᴀᴄᴋɪɴɢRᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ EᴄᴏɴᴏᴍʏMeasurement / Analytics / DataThe future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
Mental NourishmentOther links to help you reflect, improve, or simply learn something new.
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