July 11 - Coke debuts docuseries on Gen Z | Google boosts machine learning for ads

Google ramps up machine learning to automatically optimize search, other ad formats; Michael Kors is first to test AR ads in Facebook news feed; PepsiCo looks to generate buzz with new Hive incubator; Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 11,​ 2018 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, use cases and more. Download your full report here Coke debuts 'One Last Summer' docuseries on Gen Z The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink. Google ramps up machine learning to automatically optimize search, other ad formats In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.  Michael Kors is first to test AR ads in Facebook news feed Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer. PepsiCo looks to generate buzz with new Hive incubator The beverage and snacks giant joins other CPG companies such as Kraft Heinz, Kellogg, Campbell Soup and Conagra who have made similar investments to uncover hot new products. Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon.  Forrester snaps up 2 companies to bolster cloud-based CX platform The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices.  Column Comic Dive: Transparent Trap Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation. Read more news What We're Reading The Wall Street Journal Ad-Tech Company MediaMath Raises $225 Million MediaPost Communications MRC Updates Ad Verification Guidelines Variety iPhone App Store at 10: How it Changed Gaming, Mobile, Tech Forever AdExchanger Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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