July 05 - Jimmy John's CMO on 'freaky' campaign | WPP, Sorrell go head to head

Report: WPP, Sorrell's new venture submit rival bids for creative agency acquisition; Amazon delivers pop-up 'smile' boxes to promote Prime Day; Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs; Report: Google delays cause GDPR compliance issues for ad tech firms View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 5,​ 2018 BROUGHT TO YOU BY — Drift "This Won't Scale" – FREE Book Here's 40 of the Drift Marketing Team's secret marketing playbooks to help you grow your business for FREE. Pre-order the book Q&A Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering. Report: WPP, Sorrell's new venture submit rival bids for creative agency acquisition The deal could put the former WPP CEO in breach of confidentiality agreements with his previous employer. Amazon delivers pop-up 'smile' boxes to promote Prime Day People can view a live stream of the unboxing on a special microsite or the company's mobile app. Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog." Report: Google delays cause GDPR compliance issues for ad tech firms Several companies jointly launched software to get user consent before delivering ads, but Google said it won't join the program until August, Reuters reports. Column Comic Dive: Personas Non Gratas Unilever recently announced its plans to push back against the growing trend for brands to buy fake followers and bots. Read more news What We're Reading Food Dive Retaliatory tariffs taking toll on Hershey, Campbell Soup and other CPGs TechCrunch UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime Retail Dive Walmart's Jetblack tells a lot about the future of e-commerce MediaPost Millennials Prefer TV Viewing To Digital Media Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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