Weekender: Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett

Signup Weekender Feb.​ 22,​ 2025 | A roundup of this week’s most read stories

TRENDLINE The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline.   Note from the editor Marketing Dive’s virtual event, Assessing AI’s Role in Marketing for 2025, is just days away. The event, which is being held Wednesday, Feb. 26 at 2 p.m. ET, will feature a panel of industry leaders as they discuss the latest intersection of marketing and generative AI. The event is free to attend and will feature insights from a number of experts, including Marketing Dive’s journalists, analysts, strategists, agency executives and brand marketers. Be sure to secure your place by registering with this link: https://events.industrydive.com/events/ais-role-in-marketing-for-2025?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q12025MarketingDiveLive. Don’t forget, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Column Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations. How Coca-Cola is marketing Simply Pop, its first prebiotic soda As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop. Trade Desk's big bet on AI in advertising hits rollout snags Discussing the firm's first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of "people mistakes."  Sponsored Content by Industry Dive 5 strategies to win with gamification marketing Power up your approaches with these smart gamification strategies that boost engagement, foster loyalty, and spur sales. Read now. Nike launches brand with Kim Kardashian's Skims Nike's partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers. Dove's first crack into humorous ads riffs on 'moist' aversion A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram. 27% of CMOs remain reluctant to adopt generative AI: Gartner A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability. Featured Resources Sponsored Content by Valpak Reach more customers with targeted direct mail [Podcast] Direct mail’s digital revolution [E-Book] Guide to direct mail ad design [Blog Post] Valpak’s 2025 consumer spending trends & predictions From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions View all resources Best of What We're Reading Adweek Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO Ad Age YouTube plans lower-priced, ad-free version of paid video tier Digiday Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics Bloomberg Rednote Fades as TikTok Doubles Downloads on Return to iPhones Wired Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases MediaPost Trump Claims Power Over FTC, FCC Suggest a story we should read Upcoming Event 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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