Feb. 10 - Coke boosts new flavor with ice cream truck | Hellmann’s brings Super Bowl ad sandwich to Roku

Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads; Super Bowl LIX: Tracking every ad; Coors Light and Peloton help Super Bowl fans sweat away sluggishness; Campaign Trail: Coca-Cola travels across decades to tell a family story View online | Signup

Daily Dive Feb.​ 10,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Unbounce Turn landing pages into leads—fast Launch high-converting landing pages—faster and with fewer steps. Get started with Unbounce’s new conversion-optimized templates. Start building for free.   Coke rolls out an ice cream truck to boost new orange cream flavor Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia. Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart. Tracker Super Bowl LIX: Tracking every ad The details on every big game spot, from OpenAI’s debut appearance to Nike’s powerful return featuring a cast of iconic women athletes. Sponsored Content by Industry Dive [Webinar] 1,200+ content marketer’s predictions, analyzed. Navigate the latest forecasts for AI, social media, audience habits, and more alongside our expert panel. Watch now. Coors Light and Peloton help Super Bowl fans sweat away sluggishness The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January. Column Campaign Trail: Coca-Cola travels across decades to tell a family story A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years. Read more news Win Over Consumers with Data-Driven Campaigns In this playbook, we’ll explore how collecting and understanding data can help you create hyper-personalized campaigns that resonate with consumers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources What We’re Reading Digiday Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings The Wall Street Journal McDonald’s U.S. Sales Drop as Customers Spend Less TechCrunch Apple could launch a new iPhone SE and PowerBeats Pro 2 on February 11 Suggest a story we should read Upcoming Event 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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