We spoke to over
3,000 researchers across 15+ countries/regions to learn what's keeping them up at night, but most importantly, what's keeping them motivated as we head into 2025.
Now we're sharing our learnings in our
2025 Market Research Trends report. Key takeaways include:
- Incorporate AI tools to do more research with the same budget
- Combat respondent fatigue with synthetic respondents
- Adapt to the digital trend without sacrificing traditional benefits by using digital qualitative research tools
Dive into the full report for additional trends, recommended action steps, and expert guidance from leading brands.
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