Weekender: Campaign Trail: Coca-Cola travels across decades to tell a family story

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TRENDLINE How Leading Marketers Leverage AI AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Hershey and Volkswagen use AI in their marketing strategies in this Trendline.   Column Campaign Trail: Coca-Cola travels across decades to tell a family story A culturally rich short film by "Black-ish" creator Kenya Barris captures how the marketer's portfolio and the world have evolved over the years. NYX teams with DraftKings for Super Bowl LIX predictions game Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes. Starbucks says 'Hello Again' by advertising around the Super Bowl A new spot and a free coffee promotion on the Monday after the big game are part of the chain's marketing-powered turnaround plan. Sponsored Content by Industry Dive Boost your lead generation: 21 high-performing campaigns Fine-tune your lead-generation strategy with a look at what turned over 283,000 curious B2B leaders into marketing-qualified leads (and what didn’t). Download playbook. Heinz teams with hip-hop hitmaker Mustard for new product, campaign The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards. McDonald's brings back Uncle O'Grimacey for return of Shamrock Shake In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle. Mastercard helps Lady Gaga fans sow 'Mayhem' in music culture play A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer's latest single around the Grammy Awards. Oreo hypes Post Malone cookie drop with new Snapchat ad format The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As Super Bowl's cultural cachet grows, brands look beyond in-game ads Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad. From Our Library Trendline AI’s impact on marketing strategies Supported by AtData View all resources Best of What We're Reading Digiday Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi Ad Age Pinterest’s fourth-quarter ad sales, revenue outlook top estimates Reuters Roblox fans gaming industry gloom with weak forecast, shares tank The Wall Street Journal Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’ CX Dive Calling a customer? Brands can now display ‘reason for call’ CNBC Amazon set to pass Walmart in revenue for first time Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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