Feb. 13 - How CeraVe is bringing ‘medutainment’ to ‘SNL’ | Chili’s rides with NASCAR, Lifetime

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV; DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads; Sociable: Reddit posts solid Q4 revenue growth; Welch’s CMO on shaking off staid marketing, embracing experiential View online | Signup

Daily Dive Feb.​ 13,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Unbounce Turn landing pages into leads—fast Launch high-converting landing pages—faster and with fewer steps. Get started with Unbounce’s new conversion-optimized templates. Start building for free.   How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’ The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product. Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success. DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company. Sponsored Content by D3 (PepsiCo Foods US) Post-game huddle: What I learned from advertising’s big game Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl. Column Sociable: Reddit posts solid Q4 revenue growth Revenue grew 71% year over year, mostly driven by expansion of the platform's ad business.  Q&A Welch’s CMO on shaking off staid marketing, embracing experiential Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.  Super Bowl LIX: Analyzing the game’s advertising and engagement data The big game's ads, broken down by key stats reflecting cost, reach, performance and more. Read more news Win Over Consumers with Data-Driven Campaigns In this playbook, we’ll explore how collecting and understanding data can help you create hyper-personalized campaigns that resonate with consumers. Download Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva View all resources What We’re Reading Ad Age IPG plans $250 million restructuring after quarterly revenue and profit fall Marketing Brew Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content CIO Dive How Mondelēz laid the groundwork for a major digital overhaul The Wall Street Journal AI Agents Are Everywhere…and Nowhere Suggest a story we should read Upcoming Events 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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