Feb. 3 - Mastercard, Heinz deepen ties to music culture with Gaga, Mustard collabs

Heinz teams with hip-hop hitmaker Mustard for new product, campaign; What marketers can expect as CTV and retail media converge in 2025; Super Bowl LIX: Tracking every ad; Organic social media and marketing budgets: Here’s what the numbers say View online | Signup

Daily Dive Feb.​ 3,​ 2025 | Today’s news and insights for marketing leaders NOTE FROM THE EDITOR As you explore the role that generative AI could play within your organization, be sure to join Marketing Dive on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding the buzzy tech and its integration across business functions.  During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register using this link. As a reminder, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards. Heinz teams with hip-hop hitmaker Mustard for new product, campaign The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards. Deep Dive What marketers can expect as CTV and retail media converge in 2025 Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing. TRENDLINE How AI is changing marketing strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Hershey and Volkswagen use AI in their marketing strategies in this Trendline. Tracker Super Bowl LIX: Tracking every ad DoorDash and Ram shared new teasers, Häagen-Dazs, Doritos, Pringles and Coors Light revealed their ads and Dunkin’ teased the return of the DunKings.  Organic social media and marketing budgets: Here’s what the numbers say Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos. How Chili’s boosted comparable sales by 31% Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Read more news From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading The Wall Street Journal Musk’s X Adds Nestlé, Colgate, Shell, Other Brands to Ad-Boycott Suit Digiday Boycotts and backlash reveal complications in changing DEI landscape Adweek Debunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks Suggest a story we should read Upcoming Event 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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